on different location throughout the city of Amsterdam:
Sieraad Art fair: opening on the 4th. of November: 2am – 9pm
Rietveld Uncut at De Brakke Grond: 12th of November from 7 – 11pm & 13th of November from 1am – 11pm
The first thing you see when you arrive in Amsterdam Schiphol is a huge poster with a woman showing her bare breast.
‘Sex Sells’ is an overused concept.
Students of the Jewelry Department Het Sieraad of the Gerrit Rietveld Academie use this principle to show their work. They made collages combining pornography with their jewelry pieces. The explicit character of the pornography is transformed into a new image; a dialogue between body and jewel.
“xxx Jewels”, is a jewelry presentation in form of posters and a magazine.
The posters will be spread around the city during the time of the festival. The magazine is for sale and will be shown at the different locations of the B-side Festival; it also will be presented at the opening of the jewelry fair Sieraad, the 4th. of November between 2am and 9pm.